Josh Benoff posted a great blog entry about Walmart's latest Social Media efforts. Check it out. Rockfish Interactive (the company I work for, in case you didn't know) has had the privlege of partnering with Walmart to create the Checkout Blog and the Elevenmoms Community.
It has been fun to watch Walmart jump into the conversations, particularly from an agency perspective. Beginning Monday, I will get an all new perspective of everything going on in Walmart Marketing & Communications. I will be moving my desk inside the Home Office walls to help out the Digital Marketing team for the next 90 days. It will be a great experience to jump on the bandwagon and drink the Kool-Aid for a few months. More details to come...stay tuned! :)